Guangzhou, China 28.-31. 03. 2025

interzum guangzhou 2020 to grow in capacity, underscores robust industry demand

Guangzhou, China / 30 August 2019

To the delight and relief of numerous companies that have been kept out of exhibiting at Asia’s largest and most comprehensive furniture production, woodworking machinery and interiors trade fair every year due to space crunch, show organizers have announced recently the expansion of exhibition space for the upcoming edition.

Based in China’s manufacturing powerhouse of Guangzhou, the move highlights the booming industry’s insatiable demand and stakeholders’ market confidence in the region.

Scheduled to be held from March 28 to 31, 2020, CIFM / interzum guangzhou serves as a cornerstone for suppliers globally to access the fast-growing Asian and China furniture manufacturing markets. 

The accelerated growth of the furniture production market in the region has seen an increasing number of overseas raw material companies shifting their focus to the area. As Asia's leading furniture production and material trade fair, exhibiting spaces at interzum guangzhou has been highly sought after and oversubscribed year after year. Come 2020, the event will see a boost of 10 per cent in capacity to accommodate more exhibitors.

On the effects of the new development, a representative from organizer Koelnmesse (China) said: "Since 2015, the exhibition area at interzum guangzhou has reached saturation point, and many high-quality International brands have not been able to participate because of space limitation. After announcing news of the expansion, we have received positive responses from German, Turkish, Italian and many more overseas brands. In addition, existing exhibitors have also applied to expand their booth space. I believe that the growth will elevate the internationalization and professionalization of the exhibition to a new level."

Upholstered furniture production key category for expansion

The product categories to receive a boost from the additional space include: upholstered furniture accessories, textiles, pneumatic components and machinery for mattress production, cutting, sewing, woodworking, as well as cutting tools. Among them, upholstered furniture accessories and machinery are the key categories for expansion. A newly occupied hall - Hall 13.2 - will be dedicated to Upholstered Furniture Production.

As one of the world's seven major textile export manufacturers, the Turkish pavilion is one of the first to snap a spot in the new Upholstered Furniture Production Hall. Among the exhibitors featured in the pavilion, several will be showcasing their products for the first time in mainland China.

China's burgeoning upholstered furniture market

By 2035, China's urbanization rate will increase from the current 60 per cent to 75 per cent to enter maturity stage. This signifies that between 100 million and 200 million people will be moving from rural to urban areas in the years to come, which will guarantee stable growth, drive investment efficiency, and provide important support for economic development.

Being a downstream sector of the real estate industry, a large influx of urban residents and an increase in housing demand will inevitably drive the growth of the entire furniture market. Coupled with the habits of Chinese consumers who prefer new furniture when they move into a new home, demand for upholstered furniture is poised to surge.

At present, Asia Pacific is the world’s main upholstered furniture production region, accounting for more than half of the total global production. China has become the world's largest consumer of upholstered furniture. With the upgrading of consumption patterns and emergence of younger core consumers, the penetration rate and price of upholstered furniture are expected to continue to climb, and reach a market value of nearly US$31 billion in 2020.

International brands carving a share of pie in Asia

An impressive lineup of national and association pavilions comprising foreign high-end brands are also seizing the opportunity to tap into the market, including those from Germany, Italy, Spain, Turkey, the United States / Canada, the American Hardwood Export Council, Canada Wood, the Malaysian Timber Council and French Timber.


To learn more about CIFM / interzum guangzhou 2020, visit


The next interzum guangzhou will take place from 28 to 31 March 2020 in Guangzhou, China.