Guangzhou, China 28.-31. 03. 2023

#interzum guangzhou

Seminars

CIFM / guangzhou-interzum

CIFM / interzum guangzhou brings you informative forums during the exhibition. Expect well-known industry players at home and abroad to share with you the latest products and technologies as well as overseas experts to reveal the trending furniture materials.

2023 Seminars

VSIL@Forum – Vitality of Sustainable Innovation to Life (live streaming)

CIFM / guangzhou-interzum

Location:

Hall14.1, VSIL@Forum
Date:

March 28th 14:00-16:20

Topics:

14:00 - 14:05

Welcome Speech by Koelnmesse
Presented by: Mr. Keith Tsui
Managing Director,Koelnmesse (Beijing) Co., Ltd.

14:05 - 14:25

The Features of Whole-House Customization in China and Future Prospects
Presented by: Mr. Philip Zhou
CSO, Schattdecor

14:25 - 14:45

Our Competence for Your Excellence
Presented by: Mr. Matthias Haasler
Chairman REHAU North East Asia (NEA) cum Head of Division Furniture NEA, Rehau

14:45 - 15:05

Increase Your Brand Visibility
Presented by: Mr. Chunshan Jin
General Manager, Sugatsune (Guangzhou)

15:05 - 15:25

Trends Origin Stories Inspired by Nature & Designed for "Personalized Customization"
Presented by: Mrs. Oana Bodea
CEO, Kronospan Trading; President, Kronospan Foundation

15:25 - 15:50

Interiors & Furniture Product Trend Forecast
Presented by: Ms. Lin Hsinju
Senior Trend Specialist, WGSN 


15:50 - 16:20

New Solutions, New Designs
Presented by: Mr. Dick Spierenburg
Founder, Spierenburg Studio


*As of 22-March-2023. The agenda and topics are subject to change. 




VSIL@Forum – Vitality of Sustainable Innovation to Life (live streaming)

CIFM / guangzhou-interzum

Location:

Hall14.1, VSIL@Forum
Date:

March 29th 10:30-12:35

Topics:

10:30 - 10:35

Welcome Speech by Koelnmesse
Presented by: Ms. Maggie Ou
General Manager (Guangzhou),Koelnmesse (Beijing) Co., Ltd.Guangzhou Branch

10:35 - 11:05

Mattress Recycling in the United States
Presented by: Mr. Ryan Trainer
President, International Sleep Products Association (ISPA)

11:05 - 11:35

Circular Materials for the Furniture Industry
Presented by: Hon.-Prof. Dr. Sascha Peters 
Founder & Owner, HAUTE INNOVATION

11:35 - 11:55

Sustainable Living With Henkel
Presented by: Ms. Aifu Che
PD Manager, APAC Lifestyle of Henkel Adhesive Technologies

11:55 - 12:15

When Intelligent Movement Comes Into the Furniture Industry
Presented by: Mr. Simon Jenkinson
President, LINAK China; Vice Chairman, China Furniture Association

12:15 - 12:35

Optimizing Your Gluing Process: Minimizing Glue Waste and Maximizing Profit
Presented by: Mr. Jochen Schanbacher
General Manager China, SIMALFA China Co., Ltd. 


*As of 22-March-2023. The agenda and topics are subject to change. 




interzum guangzhou "Boundless Design" Seminars (live streaming)

CIFM / guangzhou-interzum

Location:

Hall14.1, VSIL@Forum

Overview:

Unleashing "Soft Power" for a Brighter Future 
- Advancing High-Quality Upholstered Furniture Development Forum

Date:

March 29th 14:00-16:00

Topics:14:00-14:10

Welcome Speech 

14:10-14:30

Global Upholstered Insights and Trend
Presented by: Mr. Stanislas Joly
Partner and Design DirectorJoly Design 

14:30-14:50

2023 International Sofa Color Trend Forecast
Presented by: Ms. Lixia Qin
Deputy General Manager, Bella Home 

14:50-15:10

Pushing the Boundaries of Digital Transformation for Upholstered Furniture Enterprises
Presented by: Mr. Ai Xiao
Sales DirectorLectra Furniture

15:10-16:00

Panel Discussion and Networking


*As of 22-March-2023. The topics are subject to change. 

2022 Seminars

Unveiling the All-New interzum guangzhou VSIL Forum –

"Vitality of Sustainable Innovation to Life"

CIFM / guangzhou-interzum

Date &
Location:

July 26th  @Hall14.1, VSIL@Forum
Overview:

Revolving around the theme "Vitality of Sustainable Innovation to Life", the new VSIL forum will be launched in 2022 with key industry giants Henkel, Linak, REHAU, Schattdecor and Sugatsune as well as consumer trend agency WGSN joining hands for the first time to share with participants cutting-edge technical solutions and use cases.

In addition, Hon.-Prof. Dr. Sascha Peters, founder of Berlin-based future agency HAUTE INNOVATION and one of the most renowned material experts and trend scouts in Europe, will share his insight with the industry.

Useful topics on how to enhance furniture aesthetics and user experience through design and technology innovation will also be discussed at the event.

Agenda:

14:05 - 14:25

Meeting needs with quality and staying away from the excessive marketing -
Examining Whole House Customization from the Perspective of the Laminate Flooring Industry

Speaker: Mr. Philip Zhou
CSO, Schattdecor


14:25 - 14:45

RAUKANTEX – a pillar to your success
Speaker: Mr. Matthias Haasler
Chairman REHAU North East Asia (NEA) cum Head of Division Furniture NEA, Rehau


14:45 - 15:05

A Greener Home with Henkel Sustainability Solutions
Speaker: Dr. Rajat Agarwal
Global Head of Lifestyle at Henkel Adhesive Technologies, Henkel


15:05 - 15:25

How to survive in hardware market in the future-The differentiation of design
Speaker: Mr. Chunshan Jin
General Manager, Sugatsune (Guangzhou)


15:25 - 16:00

Lifestyle & Interiors Forecast 2023
Speaker: Ms. Olivia Wu
Senior Trend Specialist, WGSN 


16:00 - 16:40

Green Interior Materials
Speaker: Hon.-Prof. Dr. Sascha Peters
Founder and Owner, HAUTE INNOVATION


16:40 -17:00

Standing desk market: Global insight and future prospect
Speaker: Mr. Simon Jenkinson
President of LINAK China
Vice chairman of China Furniture Association


*As of June 2022. The agenda and topics are subject to change. 




interzum guangzhou "Boundless Design" Seminars

Date & 
Location:

July 27th  @Hall14.1, VSIL@Forum

Overview:

Led by senior experts in home and haute couture design, attendees can expect to hone their skills in mastering the fine art of striking a perfect balance between furniture aesthetics, environmental sustainability and functionality.

Agenda:

11:00-11:30

New Trends in Office Design
LINAK (Shenzhen) Actuator Systems Ltd.


11:30-12:00

Towards the Future with Health & Furniture
DewertOkin Technology Group Co., Ltd.


14:00-17:00

How to upgrade customized furniture
High-end custom furniture design frontier summit


*As of June 2022. The agenda and topics are subject to change. 

2021 Seminars
Time:12:00 - 13:00, 28 March, 2021
Topic: Application of PUR in home furnishing manufacturing
Venue:Seminar Area at PIAZZA, Hall 14.1-A045, Area C
Organizer:Internet Wood Glue Trade Co., Ltd.
Speaker:Nakerla Cheng Hanwen, General Manager of Wooden Door Division
Introduction: 1.No need to clean the melting box within 48 hours for closed melting box. Suitable for different PUR edge banding machines with good operability.
2.Moisture-proof and mildew-proof; anti-expansion of edge banding position, anti-mildew of edge banding position.
3.Temperature resistance can reach 150 degrees &-30 degrees.
4.The glue spreading amount is small, the glue line is thin, and the effect is comparable to laser tech zero joint edge banding.
5.Compared with laser tech zero joint edge banding and hot air tech zero joint edge banding, it has less investment, easier implementation and lower cost.

Therefore, the application of PUR in home furnishing manufacturing is a trend. How to make full use of PUR to realize efficient and intelligent interconnected production? IWG will bring value-added PUR application solutions to the home furnishing industry.


Time:14:00 - 15:00, 28 March, 2021
Topic: Empower your inner strength with leading adhesive technology
Venue:Seminar Area at PIAZZA, Hall 14.1-A045, Area C
Organizer:Henkel (China) Investment Co., Ltd.
Speaker:Yahong Cao, Senior technical service manager
Introduction: 1.Understanding about today’s adhesive applications and technologies of furniture and building components industry
2.Introduction about industrial trends and sustainability strategy


Time:15:45 - 16:45, 28 March, 2021
Topic: i-Made in Germany: Building the next generation of smart home control system
Venue:Seminar Area at PIAZZA, Hall 14.1-A045, Area C
Organizer:DewertOkin Group
Speaker:Dr. Cui, Director of R&D Institute
Introduction: Linear actuator industry is a rising industry. At present, linear actuator products have penetrated into smart home, smart office, medical devices, industrial automation and other fields. With the improvement of people's demand for the convenience and intelligence of consumer goods, the application fields of linear actuator system are constantly expanding, In the future, linear actuator system will be vigorously developed in many intelligent fields. As the core parts of many downstream industry products, linear actuator system plays a decisive role in the performance of its terminal intelligent products. With the continuous increase of disposable income of Chinese residents, the change of consumption concept and the acceleration of aging trend, in recent years, functional sofa & Electric Bed & lift desk and other actuator related industries have developed rapidly in China, which also enables ordinary consumers to enjoy the fruits of high technology. With the influence of COVID-19, all the countries have promoted people's enthusiasm to stay home for life and working. A smart and comfortable home is undoubtedly the necessity in this era. Let's explore how German technologies are changing people's daily life in the world.


CIFM / guangzhou-interzum

Time:10:00 - 13:00, 29 March, 2021
Topic: Back to Nature – Modern Wood Structure
Venue:Seminar Area at BPP ZONE, Hall 14.1-D001, Area C
Organizer:U.S. Agricultural Trade Office
Speaker:U.S. Agricultural Trade Office
Introduction: 1. Brief Overview of U.S. Softwood and its Availability in China
2. Development of Wood Construction in the U.S. and Worldwide
3. Timber Construction in Chinese Codes and Standards
4. Design and Construction of Timber Construction, Case Studies in China


Time:12:00 - 13:00, 29 March, 2021
Topic: LED cabinet light used for indoor illumination
Venue:Seminar Area at PIAZZA, Hall 14.1-A045, Area C
Organizer:Shenzhen VST Lighting Co., Ltd.
Speaker:Yahong Cao, Senior technical service manager
Introduction: 1.LED lighting solution with wire driver, Aluminium profile light, puch light, sensor switch, solution advantage;
2.LED battery light lighting solution at home & Camping car.
3.Wireless control in LED lighting Solution, advantage.
4.Smart Home Lighting Solution to meet the customer’s requirement,Brief introduction how to match use the different products.
5.Real Project Solution shows.


Time:14:00 - 15:00, 29 March, 2021
Topic: Introduction to the global leading height adjustable furniture technologies
Venue:Seminar Area at PIAZZA, Hall 14.1-A045, Area C
Organizer:LINAK (Shenzhen) Actuator Systems Ltd.
Speaker:Echo Liang, Marketing Manager
Introduction: With the fast-growing height adjustable office desk furniture market demand, manufactures are facing the challenges of selecting qualified height adjustable system suppliers, as well as appropriate technologies in this field.
When designing and manufacturing this new kind of furniture, you might be wondering:
- What is the most advanced height adjustable technology worldwide currently?
- What are the features of the cutting-edge technologies in height adjustable system?
- How to select the appropriate technology for your furniture?
- How the world’s leading furniture brands increase their competitive advantages by LINAK systems?

LINAK from Denmark, standing as the global leader in innovative electric height adjustable systems, will present to you a series of the world’s leading advanced technologies in height adjustable furniture. One of LINAK’s senior engineers, who has decades of experience in height adjustable system and China market, will also be onsite during the seminar and give you professional advice. Wish to see you on time at interzum guangzhou!

2019 Seminars
Time:12:00 - 13:00, 28 March, 2019
Topic: Colour Road 19/20 – The Taste of Colours
Venue:Seminar Area at PIAZZA, Hall 14.1 - A27, Area C
Organizer:RENOLIT SE / Germany
Speaker:Bianca Scholz, Corporate Design Management, RENOLIT SE / Germany
Introduction: In an increasingly virtual world, the elementary senses are fading. Scent and taste no longer take up much space in our everyday life. Nevertheless, we need them to quench our thirst for authentic experiences. Each perception and colour is associated with a taste. Experiences can have both a bitter or a sweet taste and sour makes you happy! With our Colour Road 19/20 we invite you to a sensual journey where aesthetic taste will not come off badly. Benefit from the latest trend information we have gathered for you in cooperation with leading trend institutes based on global research.


Time:14:00 - 15:00, 28 March, 2019
Topic: Decor Trends 2019
Venue:Seminar Area at PIAZZA, Hall 14.1 - A27, Area C
Organizer:Schattdecor (Shanghai) Co., Ltd.
Speaker:Ms. Yu Han, Designer, Schattdecor (Shanghai) Co., Ltd.
Introduction: NA


Time:15:45 - 16:45, 28 March, 2019
Topic: Innovation in Mattress Ticking
Venue:Seminar Area at PIAZZA, Hall 14.1 - A27, Area C
Organizer:Boyteks Tekstil San. ve Tic. A.S.
Speaker:M. Halit KILIC, Sales and Marketing Manager, Boyteks Tekstil San. ve Tic. A.S.
Introduction: Innovative products produced by Boyteks not only make like more comfortable but also take on a supportive role for health.


Time:10:00 - 11:30, 29 March, 2019
Topic: The Application of Smart Household Integrated Solutions on Recliner Chairs
Venue:Seminar Area at PIAZZA, Hall 14.1 - A27, Area C
Organizer:Remacro Machinery & Technology (Wujiang) Co., Ltd.
Speaker:Mr. Leonas Kontvainis/ Ms. Mirela Alic/ Mr. Eric Chen, Sales Director, Remacro Machinery & Technology (Wujiang) Co., Ltd.
Introduction: NA


Time:14:00 - 15:00, 29 March, 2019
Topic: Get MOVING Now!Build Your Desk With a Full Frame Solution
Venue:Seminar Area at PIAZZA, Hall 14.1 - A27, Area C
Organizer:LINAK (Shenzhen) Actuator Systems Ltd.
Speaker:Mr. Marco Gan, National Sales Manager (DESKLINE), LINAK (Shenzhen) Actuator Systems Ltd.
Introduction: 1) Get move now! Ergonomics in work environment;
2) Introducing the full frame solution;
3) LINAK brief introduction


Time:15:45 - 16:45, 29 March, 2019
Topic: EGGER Decorative Collection-Simply Inspired
Venue:Seminar Area at PIAZZA, Hall 14.1 - A27, Area C
Organizer:Fritz Egger Business Consulting (Shanghai) CO., Ltd
Speaker:Mr. Georg Prager/ Ms. Yanmin Chen, Fritz Egger Business Consulting (Shanghai) CO., Ltd
Introduction: NA


Time:10:00 - 11:30, 31 March, 2019
Topic: The Application of Pytha-3D-CAD in the Fields of Solid Wood, Shopfitting and Office Furniture
Venue:Seminar Area at PIAZZA, Hall 14.1 - A27, Area C
Organizer:PYTHA Lab GmbH
Speaker:Mr. Sean Huang, Authorized PYTHA Reseller China, PYTHA Lab GmbH

 

2018 Seminars

Time:14:00 - 15:00, 28 March, 2018
Topic: Colour Road 2018 / 2019
Venue:Seminar Area at PIAZZA, Hall 14.1 - A27, Area C
Organizer:Renolit SE
Speaker:Ms. Monika Haag, Chief Designer of Renolit SE; Director of CMG
Introduction: Colour Road shows the way into the future and helps to stay on step ahead by accurately identifying trends. As the navigational instrument of the product development, the trends become important design elements for the new product development.


Time:15:30 - 17:00, 28 March, 2018
Topic: LEUCO Tooling – The pioneer of Industry 4.0 in the furniture and wood processing industry
Venue:Seminar Area at PIAZZA, Hall 14.1 - A27, Area C
Organizer:LEUCO Precision Tooling (Taicang) Co., Ltd.
Speaker:Mr. Udo Leiber, Managing Director- Asia
Introduction: Industry 4.0 is the term given to the furniture factory of the future and the shift toward using advanced technologies that are heavy on automation, data collection and connectivity. Cutting tools will become a part of this smart system. Get an overview of how Industry 4.0 will change them!


Time:10:00 - 11:30, 29 March, 2018
Topic: How to Choose the Most Suitable Electric Adjustable Systems for Your Office Furniture?
Venue:Seminar Area at PIAZZA, Hall 14.1 - A27, Area C
Organizer:LINAK (Shenzhen) Actuator Systems Ltd.
Speaker:Ms Vera Qin, Marketing Coordinator, LINAK (Shenzhen) Actuator Systems, Ltd.
Introduction: 1) The latest market trend of the electric height adjustable desk;
2) How to choose the most suitable electric height adjustable systems for your office furniture?
3) Q&A


Time:14:00 - 15:00, 29 March, 2018
Topic: Mattress Trends of the World
Venue:Seminar Area at PIAZZA, Hall 14.1 - A27, Area C
Organizer:Boyteks Tekstil A.S.
Speaker:Ms. Esra Baktir, Marketing Executive of Boyteks Tekstil A.S.
Introduction: When you check world trends, new technologies are getting more popular. Spring, viscolex, foam mattress; these are we have to be ready for future mattress technologies.


Time:15:30 - 17:00, 29 March, 2018
Topic: Let the World Love the Chinese Intelligent Manufacturing
Venue:Seminar Area at PIAZZA, Hall 14.1 - A27, Area C
Organizer:Cossla Hardware Co.,Ltd.
Speaker:Mr. Sunny Huang / Ms. Vicky Hong of Cossla Hardware Co., Ltd.

 

2017 Seminars

Time:10:00 - 11:30, Mar. 28, 2017
Topic: How do we accomplish the last section of custom furnishing?
Venue:Seminar Area at PIAZZA, Hall 14.1 - A27, Area C
Organizer:Festool China
Speaker:Dr. Junming Zhang, Managing Director of Festool China
Introduction: Custom furnishing is a topical issue in modern decoration. With excellent German quality, Festool product is a great choice in custom furnishing industry.


Time:13:30 - 15:00, Mar. 28, 2017
Topic: Colour Road 2017 / 2018
Venue:Seminar Area at PIAZZA, Hall 14.1 - A27, Area C
Organizer:Renolit SE
Speaker:Ms. Monika Haag, Chief Designer of Renolit SE; Director of CMG
Introduction: Colour Road shows the way into the future and helps to stay on step ahead by accurately identifying trends. As the navigational instrument of the product development, the trends become important design elements for the new product development.


Time:14:00 - 16:30, Mar. 28, 2017
Topic: The International Situation and Future Development of Top Grade Melamine Material
Venue:Conference Room No. 8, Area B
Organizer:Kingdecor (Zhejiang) Co., Ltd.


Time:15:30 - 17:00, Mar. 28, 2017
Topic: Product Introduction: Not All Edgebandings Are the Same
Venue:Seminar Area at PIAZZA, Hall 14.1 - A27, Area C
Organizer:Tece Dekor AS
Speaker:Mr. Tolga Tunaligil, Export Area Manager of Tece Dekor AS
Introduction: The quality of a product is determined by raw materials which is the essence of that product. This is the fact that not only for furniture production but for everything.


Time:13:30 - 15:00, Mar. 29, 2017
Topic: Product Introduction: No Screw Mounting Adjustable Table
Venue:Seminar Area at PIAZZA, Hall 14.1 - A27, Area C
Organizer:Zhejiang Jiecang Linear Motion Technology Co., Ltd.
Speaker:Mr. Kevin, Sales Manager of Jiecang


Time:15:30 - 17:00, Mar. 29, 2017
Topic: Swedish Wood - A Versatile, Modern Material
Venue:Seminar Area at PIAZZA, Hall 14.1 - A27, Area C
Organizer:Swedish Wood

 

2016 Seminars

Official Seminar

Theme: The History and Trends of Furniture Surface Materials

Date: 14:00-16:30, March 29, 2016

Venue: International Hall 14.1 PIAZZA (Area C)

Topic:Aeroplanes to Homes: How Laminates Change our Lives
Speaker:  Mr. Hadi Yaman, Marketing Manager,
Guangzhou Deco Deco Decorative Architectural Co., Ltd.
Topic:Unique UV Lacquered Surfaces by Alvic: High-Gloss & Super Matt 
Speaker:Mr. Stan Ho, South East Asia Distributor,
Grupo Alvic Fr. Mobiliario S.L.
Topic:Innovation On Mattress Ticking And Mattress Trend 2016, 2017
Speaker:Dr. Gökmen Kara, Marketing Manager,
Boyteks Tekstil San. Tic. A.S.
Mr. Simon Xu, Chairman Of The Board,
Nanjing Pippin Textile-Tech. Co., Ltd.

Attractive lucky draw prizes to be won at the official forum: pen from German brand, Lamy; kitchenware from world-renowned German brand, WMF; mobile hard disk from Toshiba and Kindle. Please contact us for seat reservation.

CIFM / guangzhou-interzum



Other Seminar

Theme: "Wind Poems", Global Color Trends Conference & 2016 New Product Launch

Date: 13:00-16:30, March 28, 2016

Venue: Conference Room No. 8 (North), Area B, Pazhou Complex

Introduction:
The Colour Road team monitors global developments and defines the most important future colour codes for all sorts of application areas. Every year, Trend Service predicts the latest colour trends for the different markets, including Asia, Europe, North America and Latin America, based on international research and in dialogue with the experts from various fields. As a reliable beacon, Colour Road shows the way into the future and helps to stay on step ahead by accurately identifying trends. As the navigational instrument of the product development, the trends become important design elements for the new product development.

Topic:Colour Road 2016 / 2017
Speaker:  Ms. Monika Fecht, Chief Designer, Renolit SE;
Director, CMG;
Association Member, Colourway – Australian;
Association Member, Deutsches Modeinstitut
Topic:Awareness and Marketing
Speaker:Mr. Thomas Stocker, German Business Management Training Expert; Individual and Team Training Specialist

Lucky draw in the conference: iPhone, iPad and Kindle. Please email your name and phone number to likui.lin@citiking.com.cn for seat reservation.

2015 Seminars

Official Seminar

Theme: Behind the Furniture Industry’s Progress – Passing On Technology and Innovation in Furniture Production

Date: 14:00-16:30, March 29, 2015

Venue: International Hall 14.1 PIAZZA (Area C)

Introduction: This official forum to be held during the trade fair will serve to reveal the role technological innovation in furniture production plays in promoting the upgrading of the global furniture industry, and introduce innovative furniture manufacturing technologies in 2015 and analyze as well as predict development trends.

Speaker: Mr. Michael Tsang, Sales Manager, LINAK (Shenzhen) Actuator Systems Ltd.

Topic: Height adjustable desk world trends and ergonomic benefits


Speaker: Mr. Andy Xia, Application Manager, Leitz Tooling Systems (Nanjing) Co., Ltd.

Topic: New cutting technology applied in furniture industry


Speaker: Dr. Uwe Kraemer, REHAU Polymer Solutions (Suzhou) Co., Ltd.

Topic: Laser edge band and high gloss surface transforming European furniture market



Other Forum

Theme: LGA Test Introduction of Furniture Hardware (Slider & Hinge)

Introduction: Lab tour will also be arranged during CIFM / interzum guangzhou 2015. Please consult onsite personnel for more information.

Date: 10:00-11:30, March 29, 2015

Venue: International Hall 14.1 PIAZZA (Area C)

Speaker: Mr.Waley.Huang, TÜV Rheinland (Guangdong) Ltd.


 

Event Contact

Koelnmesse (Beijing) Co., Ltd. Guangzhou Branch
Ms. Elly Li
Tel: +86-20-8755 2468-316
elly.li@koelnmesse.cn