Guangzhou, China 28.-31. 03. 2024


CIFM / guangzhou-interzum

CIFM / interzum guangzhou brings you informative forums during the exhibition. Expect well-known industry players at home and abroad to share with you the latest products and technologies as well as overseas experts to reveal the trending furniture materials.

2023 Seminars

VSIL@Forum – Vitality of Sustainable Innovation to Life 

CIFM / guangzhou-interzum


Hall14.1, VSIL@Forum

March 28th 14:00-16:20


14:00 - 14:05

Welcome Speech by Koelnmesse
Presented by: Mr. Keith Tsui
Managing Director,Koelnmesse (Beijing) Co., Ltd.

14:05 - 14:25

The Features of Whole-House Customization in China and Future Prospects
Presented by: Mr. Philip Zhou
CSO, Schattdecor

14:25 - 14:45

Our Competence for Your Excellence
Presented by: Mr. Matthias Haasler
Chairman REHAU North East Asia (NEA) cum Head of Division Furniture NEA, Rehau

14:45 - 15:05

Increase Your Brand Visibility
Presented by: Mr. Chunshan Jin
General Manager, Sugatsune (Guangzhou)

15:05 - 15:25

Trends Origin Stories Inspired by Nature & Designed for "Personalized Customization"
Presented by: Mrs. Oana Bodea
CEO, Kronospan Trading; President, Kronospan Foundation

15:25 - 15:50

Interiors & Furniture Product Trend Forecast
Presented by: Ms. Lin Hsinju
Senior Trend Specialist, WGSN 

15:50 - 16:20

New Solutions, New Designs
Presented by: Mr. Dick Spierenburg
Founder, Spierenburg Studio

VSIL@Forum – Vitality of Sustainable Innovation to Life

CIFM / guangzhou-interzum


Hall14.1, VSIL@Forum

March 29th 10:30-12:35


10:30 - 10:35

Welcome Speech by Koelnmesse
Presented by: Ms. Maggie Ou
General Manager (Guangzhou),Koelnmesse (Beijing) Co., Ltd.Guangzhou Branch

10:35 - 11:05

Mattress Recycling in the United States
Presented by: Mr. Ryan Trainer
President, International Sleep Products Association (ISPA)

11:05 - 11:35

Circular Materials for the Furniture Industry
Presented by: Hon.-Prof. Dr. Sascha Peters 

11:35 - 11:55

Sustainable Living With Henkel
Presented by: Ms. Aifu Che
PD Manager, APAC Lifestyle of Henkel Adhesive Technologies

11:55 - 12:15

When Intelligent Movement Comes Into the Furniture Industry
Presented by: Mr. Simon Jenkinson
President, LINAK China; Vice Chairman, China Furniture Association

12:15 - 12:35

Optimizing Your Gluing Process: Minimizing Glue Waste and Maximizing Profit
Presented by: Mr. Jochen Schanbacher
General Manager China, SIMALFA China Co., Ltd. 


interzum guangzhou "Boundless Design" Seminars 

CIFM / guangzhou-interzum


Hall14.1, VSIL@Forum


Unleashing "Soft Power" for a Brighter Future 
- Advancing High-Quality Upholstered Furniture Development Forum


March 29th 14:00-16:00


Welcome Speech 


Global Upholstered Insights and Trend
Presented by: Mr. Stanislas Joly
Partner and Design DirectorJoly Design 


2023 International Sofa Color Trend Forecast
Presented by: Ms. Lixia Qin
Deputy General Manager, Bella Home 


Pushing the Boundaries of Digital Transformation for Upholstered Furniture Enterprises
Presented by: Mr. Ai Xiao
Sales DirectorLectra Furniture


Panel Discussion and Networking



Event Contact

Koelnmesse (Beijing) Co., Ltd. Guangzhou Branch
Ms. Elly Li
Tel: +86-20-8755 2468-316