Guangzhou, China 28.-31. 03. 2025

Thriving furniture market and customization trends in China set stage for CIFM / interzum guangzhou in March 2022

Latest housing data from China shows that in the past three years, sale of the country’s commercial housing has increased by as much as 15 times by area compared with the previous ten years. By 2030, 70.6 per cent of China will be urbanized, with urban population estimated to increase by another 200 million.  

Home ownership for the 20 to 50-year-old segment is expected to enter a stage of moderate-speed and high-quality growth. With surging per capita income and shrinking family size, future housing area is set to jump by 20 per cent.

This has also given birth to the rapid development of whole-house customization, system doors and windows, as well as soft furnishings. Three major industries in China - home furnishing, building materials and home improvement – are poised enter a golden age.

Currently, the country accounts for 25 per cent of the world's furniture production capacity. It is also the world's leading furniture producer, consumer and exporter, hence attracting companies from all over the world to tap into this burgeoning market.

CIFM / interzum guangzhou 2022 will be held in the namesake city from March 28, concurrently with the China International Furniture Fair. Among the 2,100 exhibitors, international companies from more than 30 countries and regions will be injecting a host of product varieties. The events are expected to span 340,000 square meters and play host to nearly 200,000 trade visitors over four days.

Launchpad for quality accessories

Whole-house customization is the current trend in the home furnishing industry, and consumers are more willing to choose brands with high quality products, convenient applications, and an immersive shopping experience.

It is worth noting that all leading furniture brands publicly listed in the country position themselves as premium, intelligent as well as health- and experience-oriented. Such companies are, undoubtedly, more discerning when selecting accessory suppliers.

Recognized as the premier flagship industry exhibition, CIFM / interzum guangzhou is a gathering of leading companies in the woodworking machinery, furniture manufacturing and interior decor industries in Asia annually.

The launch of the "20 PLUS 20 Annual List" - interzum guangzhou Outstanding Furniture Accessories Awards in 2018 aims to identify innovative products that serve as a guide for industry development.

Once again, helming the judging panel as consultant for 2021-2022 is renowned international designer and creative director of the German-based imm cologne, Mr. Dick Spierenburg. Products nominated will be evaluated based on multiple dimensions such as quality, innovation and practicality to ensure relevance to current industry demands. Representatives from winning companies of the top 20 products will receive their accolade at the 20 PLUS 20 Awards Ceremony held during the event. Visitors will be able to study the award-winning products up-close at the 20 PLUS 20 Concept Showcase Area during show days.

In addition, winners of the 20 PLUS 20 Outstanding Accessories Awards for 2021-2022 will also share design ideas, development history and practical applications of the award-winning products. Participants will have an opportunity for in-depth dialogue with industry leaders, design and trend experts, and be inspired by new concepts and ideas.

Diversified activities meet trade opportunities

Practicality and price are two factors that consumers value in the furniture market, while technology, convenience and comfort are key demands. Therefore, hardware accessories and components need to be more flexible and diverse.

In addition, there is increasing necessity for upholstered furniture makers to focus on the research and development and application of recycled materials, which meet degradability and recyclability requirements.

At the same time, the development of adhesives, coatings and chemical raw materials is moving towards higher quality and improved standards.

As for wood products and panels, affected by factors such as rising prices of raw materials, enterprises need considerable investment and innovative technologies to achieve sustainable solutions. Woodworking machinery is gradually moving from designing products and production lines to a higher level of designing the entire factory. Equipment needs to be more flexible to meet the needs of customized furniture production, and intelligent manufacturing is an inevitable trend in the Industry 4.0 era.

Only products that focus on sustainability, low cost, practicality and aesthetic living can fully meet the needs of the market. This has raised the bar for new material development, innovative technology applications, product design and functional research and development.

The VSIL Forum revolving around the theme “Vitality of Sustainable Innovation to Life” will be launched in 2022, which will see key industry giants Henkel, Kleiberit, Schattdecor, REHAU, Sugatsune as well as consumer trend agency WGSN joining hands for the first time to form a Strategic Advisory Panel to share with participants from all over the world on the sustainable development of companies and products, technical issues faced, design innovations, and cutting-edge trends.

CIFM / interzum guangzhou will continue to provide onsite one-to-one business matching opportunities for furniture manufacturers, customization companies, designers, and real estate developers with clear procurement needs. Livestreaming and online business matching will also continue to take place for overseas buyers to connect with enterprises in real time.

With the effective combination of online and onsite model, both buyers and exhibitors can get their hands on the pulse of the Chinese market, experience cutting-edge new product displays, find the right business partners, and obtain inspirations for new product development.

Online pre-registration for the exhibition is now available. Visitors who pre-register before January 18, 2022 will get to enjoy fast-tracked entry, a complimentary show catalogue, and an exclusive gift pack.

To learn more about CIFM / interzum guangzhou, visit