Guangzhou, China 28.-31. 03. 2025

CIFM / interzum guangzhou 2021 opens in China to new furniture trading trends

Asia’s largest woodworking machinery, furniture production and interior decoration trade fair throws open its doors today to eager exhibitors and trade visitors in South China.

This year's exhibition will be held once again with the China International Furniture Fair Phase II (Office Show) with a combined exhibition area of 300,000 square meters, featuring more than 1,600 participating companies. Some 100,000 buyers and visitors are expected make this annual pilgrimage.

"Thanks to the government for creating safe and orderly conditions so that we can welcome CIFM / interzum guangzhou as promised. With our mission of providing an expansive international trading platform for the furniture production industry, the show will integrate online and offline components to connect global trading needs, and enhance the effectiveness of business exchange. Guangzhou is located in the hinterland of the Greater Bay Area. With abundant strategic resources, the economy has recovered steadily after the 14th Five-Year Plan. We hope that interzum guangzhou can serve as the cornerstone of growth and development of the furniture industry," expressed Mr Keith Tsui, Managing Director of Koelnmesse (Beijing) Co., Ltd., organizer of the show.

The exhibit profile in 2021 fully covers the six upstream categories of the furniture manufacturing value chain, including: woodworking machinery and cutting tools, upholstery machinery and pneumatic components, upholstery accessories, hardware accessories, wood products and adhesives, and interior decoration and accessories.

In addition to well-known international brands, a host of new entrants from home and abroad will also make their debut at the event, injecting new momentum into the industry. Heavyweights from Italy, Germany, the United States, Belgium, Canada, South Korea, Japan, Turkey and Vietnam together with China’s home furnishing companies, furniture manufacturers and distributors have witnessed the recovery of the home furnishing industry driving the development of raw materials and accessories.

Selected international brands at interzum guangzhou 2021 include:

Woodworking Machinery & Cutting Tools

Paolino Bacci, HSD, Freud, SCM (Italy); GreCon, Leitz, Baumer, IMA, LEUCO (Germany); Blue-Vent (Singapore)

Upholstery Machinery & Pneumatic Components

Limoss, Duerkopp, DewertOkin (Germany); LINAK (Denmark); Nantong Healthcare (US); Wemhoener, Shang Gong Group

Upholstery Accessories

Latexco, Global Textile Alliance (Belgium); Lien A (Vietnam)

Hardware Accessories

Ferramenta (Italy); FREITAS IRMÃOS (Portugal); Suspa (Germany); Samet (Turkey); Sugatsune (Japan); LS Lighting, REPON

Wood Products & Adhesives

H. B. Fuller, American Hardwood Export Council, American Softwoods (US); Henkel, ALFA Klebstoffe AG / SIMALFA®, Pollmeier (Germany); French Timber, Bostik (France); Urufor (Uruguay); Malaysian Timber Council; Quebec Wood (Canada)

Interior Deoration & Accessories

Schattdecor, Impress, Technocell, REHAU, Interprint, SURTECO (Germany); DNP (Japan); LG, Hyundai (South Korea)

The latest edition of the event zooms in on the four areas of hardware, machinery, decorative materials and upholstery accessories, and seeks to efficiently connect exhibitors and buyers with clear procurement needs through diversified modes such as InnvoTour, as well as online and offline business matching.

Exhibitors are poised to meet face-to-face with representatives from some of China’s and overseas biggest enterprises such as Oppein, Vifa, De Rucci, Shangpin Home, Kuka Home and Bravat over the next days to discuss partnership possibilities.

On the show opening day, the 20 PLUS 20 Awards Ceremony 2019-2020 Annual List Finalists for excellent furniture accessories was held with winning companies receiving their well-deserved honors.

Visitors are able to check out the innovative 2018-2020 shortlisted products, which are on display throughout the four-day period.

"interzum guangzhou is a fair that shows a great number of innovations and trends, some are clear and overwhelming, some modestly hidden but all the same deserving serious attention. To show the best new items, the Annual List 20 PLUS 20 is a wonderful tool, both for exhibitors and visitors. To be chosen in the list is a great honour and guarantees focus on the submission. Visitors of the fair will get an insiders view on the latest and most interesting new materials, surfaces or half products. The best chance to get inspired and find own ways to plan or design with the new possibilities," said internationally renowned designer Dick Spierenburg, who is also the Awards’ special consultant and judge of the interzum Award in Cologne.

International exhibitors impacted by coronavirus-induced travel restrictions are delighted to be able to continue their participation at interzum guangzhou 2021, albeit not in the flesh.

With the debut of the Business Package Plus (BPP) to assist affected overseas brands maintain their presence at the show, buyers can still continue to source innovative products and solutions from all over the world.

Adding buzz to the area, the Agricultural Trade Office of the US Consulate General in Guangzhou will – for the first time - hold a seminar themed "Back to Nature - Modern Wood Structure", which will be streamed live on the online conference platform and will see various industry veterans and academics share their expertise and deep dive into the subject matter.

A series of insightful forums by leaders of each vertical field will shed light on advanced technology applications focusing on topics including smart home systems, home lighting, furniture lifting technology, and new materials and technologies, and examine future growth areas to bring tangible benefits to all participants.

In recent years, smart manufacturing has been an important strategic development replacing traditional mass production model. Driven by favorable factors such as strong support from industry policies and steady growth in demand, China's furniture manufacturing industry is expected to develop full steam towards intelligentization.

Learn more about interzum guangzhou 2021 .