Guangzhou, China 28 - 31 March 2022

#interzum guangzhou

CIFM / interzum guangzhou 2021 eyes fresh opportunities as global furniture industry recovers

During China’s "13th Five-Year Plan" period, the country’s gross domestic product (GDP) broke through the 100 trillion yuan mark based on the government’s work report released recently. According to iiMedia Consulting, the national output of the furniture manufacturing industry increased by as much as 13 per cent in November 2020 year-on-year. In addition, thanks to China’s effective prevention and control of the pandemic, the economy has moved from recovery to rebalancing phase.

The strategic attention of local as well as global capital markets on southern China has facilitated the establishment and development of the furniture industry in the Guangdong-Hong Kong-Macao Greater Bay Area.

Against this backdrop, CIFM / interzum guangzhou will be held as scheduled at the China Import and Export Fair Complex from March 28 to 31, 2021.

As Asia’s largest woodworking machinery and furniture production, interior decoration trade event, CIFM/interzum guangzhou’s influence radiates across Asia. It provides a reliable platform and professional services for brand companies to showcase cutting-edge technology, develop a broader market, and foster business connections.

The last edition was widely lauded as a success by the industry despite the pandemic. This year’s run is poised to be larger scale, with heartening visitor pre-registration figures. More highlights and diversified experiences are also in store to wow the industry.

Highlight 1: “In” Live Streaming · Online Business Matching 2.0

Telecommuting has become an important means for business exchange and economic recovery as a result of the pandemic. Aimed at breaking time and location boundaries, business matching activities in 2021 will be augmented with one-on-one online meet ups to connect overseas buyers and exhibitors in real time. Product categories will cover hardware, machinery, decorative materials and upholstery accessories.

Highlight 2: Business Package Plus (BPP) Zone

International travel restrictions impact not only international visitors, but also exhibitors.

With the newly launched Business Package Plus (BPP) to assist affected overseas brands maintain their presence at interzum guangzhou 2021, visitors at the show can continue to source innovative products and solutions from all over the world.

Adding buzz to the area, the Agricultural Trade Office of the US Consulate General in Guangzhou will – for the first time - hold a seminar themed "Back to Nature - Modern Wood Structure" to deep dive into the subject matter.

Highlight 3: Technological and Product Application Forums

A series of insightful forums by exhibitors will shed light on advanced technology applications and demonstrations spanning the seven product categories of the show, and examine future growth areas to bring tangible benefits to all participants.

Forum topics include: Application of PUR in home furnishing manufacturing, Empower your inner strength with leading adhesive technology, i-Made in Germany: building the next generation of smart home control system, LED cabinet light used for indoor illumination, and Introduction to the global leading height adjustable furniture technologies.

Highlight 4: 20 PLUS 20 Annual Awards

At present, China's urbanization rate will reach 65% in the next five years. Housing requirements are pushing home furnishing companies to carry out technological changes and product upgrades with demand for high-quality customization rising every year.

Launched in 2018, the interzum guangzhou "20 PLUS 20 Annual List" aims to give recognition to exhibitors with the 20 most influential and technologically innovative furniture accessories, which includes hardware accessories, lamps, decorative panels, printing paper and textiles.

Once again, the event is honored to have internationally renowned designer and judge of the prestigious interzum Award, Mr. Dick Spierenburg as special adviser. Annual List Finalists list for 2019-2020 has been announced.

The 20 PLUS 20 awards ceremony will take place on the first show day and will be attended by the media and industry representatives.

To learn more about interzum guangzhou 2021, visit .


About the Organisers

Koelnmesse GmbH

Koelnmesse generated more than 400 million euro in revenue worldwide in 2019 and has a workforce of more than 1,000 people. As a city trade fair location in the heart of Europe, it is home to the third-largest trade fair grounds in Germany and ranks among the top ten in the world, with approximately 400,000 m² of hall space and outdoor area. Each year, Koelnmesse organises and manages around 80 trade fairs, guest events and special events in Cologne and in the most important markets all over the world.

China Foreign Trade Centre (Group)

The China Foreign Trade Centre (Group) is a highly qualified and experienced exhibition company. For more than 50 years, it has been organizing the China Import and Export Fair (also known as the Canton Fair), the largest trade fair in China. It is also the organizer of CIFF (China International Furniture Fair (Guangzhou), Asia’s biggest furniture trade fair.


Koelnmesse – Global Competence in Furniture, Interiors and Design:

Koelnmesse is the world’s top trade fair organiser for the areas of furnishing, living and lifestyle. At the trade fair hub of Cologne, the leading international fair imm cologne as well as the trade fair formats of LivingKitchen, ORGATEC, spoga+gafa, interzum and Kind + Jugend rank among the internationally renowned and established industry meeting places. These fairs comprehensively represent the upholstered and case furniture segment, the kitchen industry, the office furniture sector and outdoor living as well as the innovations of the furniture supply industry. Over the last few years, Koelnmesse has specifically added international fairs in the most important fast-expanding markets to its portfolio. These include idd Shanghai, interzum guangzhou in Guangzhou and Pueri Expo in Sao Paulo. With ambista, the online portal for the interiors business, Koelnmesse offers direct access to products, contacts, expertise and events relevant to the industry all year round.

Further information is available

Further information about

The next events:

interzum@home - The world’s leading trade fair for furniture production and interior construction – now face-to-face and digital, Cologne, 04.05.-07.05.2021

ZOW - The supplier fair for the furniture and interior d esign industry, Cologne, 08.02-10.02.2022

interzum bogotá - The event for industrial wood processing and furniture manufacturing, Bogotá, 10.05.-13.05.2022


Note for editorial offices:

interzum guangzhou photos are available  in the “Photo Gallery” section. Press information is available

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Your contact: Elly Li
Marketing Manager

Koelnmesse (Beijing) Co., Ltd.
Guangzhou Branch
Room 3311, Metro Plaza
183 Tianhe Road (North)
Tianhe, 510620, P.R. China
Tel +86 20 8755 2468
Fax +86 20 8755 2970

News Contact

Koelnmesse (Beijing) Co., Ltd.
Ms. Elly Li
Tel: +86-20-8755 2468-16
Fax: +86-20-8755 2970