Heartening visitor response on CIFM/interzum guangzhou 2020 opening day; participants upbeat about industry prospects
Asia’s largest and most comprehensive woodworking machinery, furniture production and interior decor trade fair opened today in South China to much industry anticipation – not only because of its reputation, but also as the first furniture production event to be held after the coronavirus pandemic restrictions have been lifted.
Originally scheduled to take place from March 28 to 31, and traditionally held alongside the China Guangzhou International Furniture Fair (CIFF) office segment, the new date also saw this year's event coinciding with the home installation of CIFF which features household furniture. The triple events showcase industry verticals comprising finished furniture, production equipment and raw and auxiliary materials under the same roof, offering attendees a chance to grasp the trade dynamics of the entire industry.
A total of 806 domestic and international companies are participating in the exhibition.
As an industry that mainly relies on physical stores and personal experiences, the pandemic has brought the entire trade to a standstill, with dealers in the region bearing the brunt of holding on to goods and incurring rental expenses for some six months. However, with the effective prevention and control measures implemented in China, the resumption of business and production is proceeding in an orderly manner. In particular, the positive news of helping enterprises to ease their burden and reduce costs put forward by the Chinese government has ignited hope for the furniture production industry and sent positive signals.
Mr Keith Tsui, Managing Director of Koelnmesse (Beijing) Co., Ltd. said at the opening of the event: “interzum guangzhou originated from interzum, the top event in the global furniture production field with a history of nearly 60 years. The past 17 years of hard work has enabled the interzum platform to continuously maintain a strong foundation for the growth of the furniture manufacturing industry in China, which the result and contribution is highly recognized.”
“This year, the pandemic has caught the world off guard and global economy has been on a rollercoaster ride unexpectedly. Despite that, China’s anti-virus measures and control has been proven effective in the past months and economy in China has been recovered in a very healthy pace, especially in Guangdong province where major exhibitions have resumed one after another. We are excited about it and hope this year’s CIFM/interzum guangzhou amidst difficult moment still continues to bring great business opportunities to our visitors and exhibitors.”
Strong consumer demand, market confidence in China remains
Widely believed that the pandemic has only delayed and suppressed some consumption, the long-term improvement of China's economy has not changed. Economists have forecast that household consumption will experience post-pandemic compensatory growth.
Despite the coronavirus crisis, furniture raw material manufacturers in various countries have insisted in their participation due to the strength of China's furniture industry and the power of the CIFM/interzum guangzhou platform.
Some of the renowned brands that have showed similar confidence by exhibiting at the four-day show include:
Woodworking Machinery & Cutting Tools:
Paolino Bacci, HSD (Italy); GreCon; Vollmer (Germany); Nanxing, WDMAX
Upholstery Machinery & Pneumatic Components:
Elektrotek (Turkey); Limoss, Duerkopp(Germany); LINAK (Denmark), Nantong Healthcare (US); Lianrou, Yuantian, Huajian, Jiecang
Upholstery Materials & Accessories:
Lien A (Vietnam); Richard Pieris (Sri Lanka); Pressless, Bodet & Horst (Germany)
Hardware & Components:
Ferramenta (Italy); Samet (Turkey); Koyo (Japan); FREITAS IRMÃOS (Portugal); Stabilus, Suspa (Germany); Bai Fu (Taiwan); Union Star, Lianxun, Huali
Wood Products & Adhesives:
H. B. Fuller (US); Henkel (Germany); French Timber (France); Urufor (Uruguay); Malaysian Timber Council (Malaysia); Quebec Wood (Canada)
Interior Decor & Accessories:
Schattdecor, Impress, Technocell (Germany); DNP (Japan); LG, Hyundai (South Korea)
Pivoting to enhance engagement
From July 27 to 29, nearly ten online business matching sessions centered on the themes of "furniture hardware accessories", "woodworking machinery", "decorative materials" and "upholstery accessories" will be conducted. Through on-site live streaming, furniture manufacturing giants from countries such as India, Malaysia, Japan and Russia are scheduled to participate and meet with dozens of exhibitors online.
“This year, we have launched the new “in” live streaming business matching event, so that overseas visitors who are unable to be here with us can still take part and interact with on-site exhibitors. I believe that such offline2online model is here to stay and will become the new normal at exhibitions, together with some other new breakthroughs for the economy in the post-pandemic era," added Mr Tsui.
2019-2020 on the growth potential of China's custom furniture market found that the current consumer group is mainly composed of people born in the 80s and 90s with a strong preference for personalization. Today's furniture market demand has shifted from the past custom cabinets and wardrobes to whole house customization, which has greatly tested the design and product integration capabilities of furniture companies, and put forward higher requirements for information technology and processing technology capabilities as well as flexible production capacity of furniture makers.
This has led to major domestic first-tier custom furniture companies, including Oppein Home Group, Suofeiya, Shangpin Home, Boloni, Vifa, Bravat, DeRucci and Airland making use of CIFM/interzum guangzhou to source for high-quality products and advanced technology to adapt to the rapidly changing market demand.
Furniture accessories to look out for
After nearly half a year and rigorous selection of the final selection of the top 20 outstanding accessories products, winners of the "20 PLUS 20 Outstanding Furniture Accessories Awards 2019-2020 was announced. Entering it’s third year, the Awards continues to see internationally-renowned designer Mr Dick Spierenburg lead the judging committee. Winning exhibits are showcased at a dedicated display area located in the international exhibition area of Area C.
Winners of 20 PLUS 20 Outstanding Furniture Accessories Awards 2019-2020
(Not listed in any particular order):
|No. ||Company Name ||Product Name |
|1||GRUPO ALVIC FR MOBILIARIO SL||LUXE – ZENIT - SYNCRON|
|2||Aydın Mensucat San. Ve Tic. A.Ş.||THERMO SWITCH|
|3||BAI FU CO., LTD.||NON-BATTERY INVISIBLE WOOD LOCK|
|4||BC Tech||Biocrystal® Mixture|
|6||Domus Line Srl||LINEO|
|7||FETON LIMITED||Aluminum Folding over The Door Hook|
|8||FREITAS IRMÃOS, LDA.||RF Wireless Sensor |
for LED Lighting
|9||GREATIM INTERNATIONAL INC.||Rotating Hanger Rack|
|10||Henkel (China) Investment Co., Ltd.||TECHNOMELT PUR 270/7S|
|11||Italiana Ferramenta||Kiaro Led|
|12||Kronospan (Shanghai) Trade Co., Ltd.||Kronospan Slim Line Worktops|
|13||LIEN A CO., LTD.||C. FUSION LATEX (ACTIVATED CHARCOAL LATEX)|
|14||LINAK (SHENZHEN) ACTUATOR SYSTEMS LTD.||Desk Frame 1|
|15||LS Lighting Equipment (Shanghai) Co., Ltd.||Dolomiti-shelving system|
|16||Schattdecor (Shanghai) Co., Ltd.||Digital Printing Paper|
|17||Sige S.p.a.||Dish Rack Drawer|
CO., LTD. Guangzhou Branch Office
|OLYMPIA 360 concealed hinge|
|19||SWISS KRONO Group||BE.YOND PARTICLE BOARD|
|20||Titus Shenzhen Components Limited||Back-To-Back Application|
interzum guangzhou runs today till July 30.
To learn more about interzum guangzhou, visit www.interzum-guangzhou.com.
About the Organizers
As a world-renowned trade fair organizer, Koelnmesse has an excellent track record for organizing some of the world’s most successful trade events, such as the accomplished interzum and imm in Cologne, Germany. With over 90 years’ experience in organizing large-scale commercial events connecting buyers and sellers, Koelnmesse brings forth an unrivaled skill-set and expertise needed to develop CIFM / interzum guangzhou into the premier international furniture production trade show in Asia.
China Foreign Trade Centre (Group)
The China Foreign Trade Centre (Group) is a highly qualified and experienced exhibition company. For more than 50 years, it has been organizing the China Import and Export Fair (also known as the Canton Fair), the largest trade fair in China. It is also the organizer of CIFF (China International Furniture Fair (Guangzhou), Asia’s biggest furniture trade fair.
Koelnmesse – Global Competence in Furniture, Interiors and Design:
Koelnmesse is the world’s top trade fair organiser for the areas of furnishing, living and lifestyle. At the trade fair hub of Cologne, the leading international fair imm cologne as well as the trade fair formats of LivingKitchen, ORGATEC, spoga+gafa, interzum and Kind + Jugend rank among the internationally renowned and established industry meeting places. These fairs comprehensively represent the upholstered and case furniture segment, the kitchen industry, the office furniture sector and outdoor living as well as the innovations of the furniture supply industry. Over the last few years, Koelnmesse has specifically added international fairs in the most important fast-expanding markets to its portfolio. These include idd Shanghai, interzum guangzhou in Guangzhou and Pueri Expo in Sao Paulo. With ambista, the online portal for the interiors business, Koelnmesse offers direct access to products, contacts, expertise and events relevant to the industry all year round.
Further information is available at: www.global-competence.net/interiors/
The next events:
interzum bogotá - 02.02. - 05.02. 2020
interzum Cologne - 04.05. - 07.05.2021
ZOW - 04.02. – 06.02.2020
Note for editorial offices:
interzum Guangzhou photos are available in our image database on the Internet at www.interzum-guangzhou.com in the “Photo Gallery” section. Press information is available at: www.interzum-guangzhou.com/377/index.html If you reprint this document, please send us a sample copy.
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Koelnmesse Co., Ltd.
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