Dick Spierenburg
- Interior designer
- Founder of Spierenburg Studio
- Creative Director of imm cologne
1. Among all the submissions this year, what standout features have caught your focus the most (e.g., material innovation, smart technology, design philosophy, sustainable practices)?
In most submissions I found a search for innovations and improvements of existing materials, products and processes focusing on lower use of raw materials, energy and labor. On causing less waste and more durability. On the other hand, companies are finding ways to bring comfort and luxury through adding digital and material technology in developments.
2. From your global perspective, did you observe distinct innovation priorities or design languages emerging from specific regions (e.g., Europe, North America, Asia)? How can a global award like interzum guangzhou Award foster meaningful dialogue between these regional trends rather than simply promoting a single, unified standard?
Globally operating industries are showing a worldwide view on what is offered. With the risk of generalizing, I would say Asean companies are more focused on adding electronics and smart technology to new products where European industries focus more on sustainability and refining. Exceptions are found in the submissions, so my view is that bringing global industries together like at interzum guangzhou will merge ways of thinking and designing based on company qualities and market demands.
3. During this year’s award evaluation, did you observe more examples of cross-industry integration (e.g., furniture combined with technology, wellness, or office ecosystems)? What is your view on this trend of convergence?
Examples of cross-industry integration were well represented. In mattress ticking solutions where additional materials and techniques are improving the quality of sleep. Also, in adding electronics to mechanical systems for sofas, seats and desks. These are logical steps in design and development making use of available possibilities to create new options.
4. We see a growing emphasis on furniture for flexible living, remote work, and mental well-being. From a furniture design perspective, how should furniture evolve to fundamentally address these shifting human needs and social structures through the use of new materials and components?
Shifting needs in the use of furniture are leading to new components that I found in submissions for height adjustable desks or tables. Systems for motorizing four legs bring options to prepare common tables for office use. The next important step is to materialize these systems in a way they are accepted in living interiors. Using wood instead of metal to add warmth.
5. As a jury member, you are not just selecting winners but also sending signals to the entire industry. Beyond recognizing excellence, what is one specific, actionable signal or call to action you hope the outcomes of this award will send to manufacturers, designers, and brands worldwide?
Developing products and materials that are a real addition to the quality of life and our environment is what I find urgent and important. I have seen this in many admissions and would wish this focus of meaningful innovation will spread through the industry!
