Guangzhou, April 2007: The recent interzum guangzhou 2007, one of the largest international furniture production trade fairs in China, has closed successfully to great praise from exhibitors. The show not only acted as a four-day networking platform for furniture design and production players in the region, but also featured industry insights in seminars, some saw standing crowds during the first session.
The entire exhibition space in 2007 was sold out months before the show with 514 exhibitors from 25 countries and regions. interzum guangzhou 2007 also saw the return of country and regional pavilions from USA, Germany, Italy and Taiwan region, which again illustrated a positive trend from international industry players. 45,371 visitors with 78.1% from domestic and 29.1% from outside of China respectively, attend this year's event.
“We are very pleased with the way interzum guangzhou 2007 is organized. It is by far the best event we have ever participated in among all the shows in China,” says Mr. Burkhard Sydow, Managing Director, IMA Asia Pacific, which produces a full ra nge of machinery and services for woodworking industry.
The location of interzum guangzhou , in the capital city of Guangdong province, is extremely significant. China is the largest consumption market of woodworking machinery and furniture accessories in Asia, while Guangdong province is the most developed center for furniture production in the country.
“China accounts for over 60% of the global market share, with Guangdong the largest Chinese consumption market,” says Mr. Michael Dreyer, Vice President Asia Pacific of Koelnmesse, the organizers of interzum guangzhou 2007. “We have witnessed increasing demand for machines, material and supplies for furniture production from the Chinese industry at interzum guangzhou this year, and have already seen strong 2 enthusiasm for future events.”
“The Chinese furniture industry has grown 15% a year in recent years,” said Mr. Ren Xiangdong, Deputy Director, the China Foreign Trade Center. “The 2006 gross production for the Chinese furniture industry is estimated to be worth RMB430 billion (US$55.6 billion), with exports valued at US$17.47 billion. In 2006, gross sales value for furniture production in Guangdong alone reached RMB128 billion (US$16.5 billion), accounting for around 30% of national sales. Guangdong exported over US$7 billion of furniture, 24.6% more than in the year 2005.”
Exhibitors from around the world had positive feedback for interzum guangzhou 2007. The experience of Vicwood Group, a multinational specialist in building materials, has been typical. “interzum guangzhou is an excellent platform for establishing a presence in China and renewing customer relationships,” says Ms. Angela Clare Fairbank, Representative, Vicwood Group.
Some are so pleased that they have already voted to return in 2008.
“Guangdong has always been an important market for us despite competition from Shanghai, Beijing and cities around the Yangzi. interzum guangzhou is our flagship event and we are very pleased that the quality of visitors has improved this year. This is the only event in China whereby we’ll sign up immediately for next year's show !” states Mr. Marco Rampichini, General Manager, SCM Group China, a world leader in woodworking machinery and systems.
“We have better sales leads this year than last year, with many enquiries received from China and Southeast Asia. We are optimistic about next year, and have already planned to sign up for 2008,” agrees Ms. Dorothy Tong, International Marketing Assistant, American Hardwood Export Council (AHEC), an international trade association for the US hardwood industry.
“There is no better indication of an event's success than for repeat business from existing exhibitors. We are encouraged by their commendations, and are already planning for a bigger, better show in 2008,” says Mr. Udo Traeger, Vice President Furniture, Interior Design & Textiles of Koelnmesse GmbH.
interzum guangzhou is known as the definitive one-stop forum for networking with buyers, manufacturers and suppliers from all sectors of the furniture manufacturing, production, and design industries. The 2008 show will be held from March 27-30, 2008 at the Chinese Export Commodities Fair Pazhou Complex, in Guangzhou, China, in 2 conjunction with China International Furniture Fair (CIFF) Office Furniture and CIFF Hometextile China. For more information visit www.interzum-guangzhou.com.
interzum guangzhou is based on interzum , to be held from 9th to 12th May 2007 in the new Northern Halls of Koelnmesse in Köln, Germany. interzum is the world’s largest event for the supplier sector, with more than 1,300 exhibitors from 60 countries and an estimated 60,000 visitors.
For more information visit www.interzum.com